Here is one predictable side effect of disgracing an entire institution, no one want to buy your swag.

At one point it was cool to wear a Penn State t-shirt but now no one wants to get caught dead in anything bearing the moniker.

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Sporting goods and clothing retailers have marked down Penn State apparel to the very bottom dollar and guess what? They are still collecting dust on the shelves.

Retailers predict sales being off by as much as 70% from last year at around the same time.