Polamalu, Pittsburgh Steelers football player known for his long hair has turned a problem with dandruff into gold flakes. Head & Shoulders has hired Polamalu as a pitchman for their shampoo products and insured his locks in the process for $1 million with Lloyd’s of London.

So theoretically, if Polamalu gets his hair pulled out while on the field or if he mistakes hair remover for his shampoo and comes out of the shower bald, Lloyd would have to pay up. A more likely scenario is the is just a big flakey publicity stunt.