Kid Rock Unveils New Bad Ass Beer

It’s only natural that Kid Rock would eventually own a beer company, and now he has done it.   Introducing “Bad Ass Beer” by Kid Rock.   The rocker gone brewer told Rolling Stone, “It’s going to be called ‘Bad Ass Beer, “It just tastes like good American light beer…an everyday beer, It’s creating jobs in Michigan at the brewing company. We know people are hurting here so we’re trying to take that whole approach.”

Jobs are good, especially in MI, which has been has hit hard by the economic crisis.

To promote his new brew, Rock is making a series of commercials that poke fun at bigger beer brands, “
There’s one where it looks like the Budweiser horses, and they’re all up in the air, just freaked out, like they went haywire, and whatever they ride on is smashed up, and it just has my beer sitting in the front. It says, ‘Bad Ass. And ‘…and the horses they rode in on,’ ” Rock tells the rock mag. “There’s another one where we [mess] with Corona. We have an old rusty truck with no tires on it and it’s sitting on the Bad Ass beer, and it says, ‘The only way you’ll ever see a lemon on it.’ “

Good luck Kid (burp)   I can’t wait to try one! or two or six…

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