Well The Jay Leno Show sure started with a bang last night. Aside from the news made by the Kanye West interview, the show debuted with an estimate 18.4 million viewers. That’s pretty great, even for a show airing at 10 PM.
The other news is the show assisted The Tonight Show with Conan O’Brien, in a way. You see, Conan’s audience was up 22% last night, to 4.3 million. However, the audience that increased the most was the over 55 crowd, which was up by 51%. The audience that Conan most craves, the 18-34 range, was actually down by 5%. Dang.
I thought The Jay Leno Show was okay. It was enjoyable enough I suppose but nothing to write home about. Also, we’ll have to wait awhile before we know if the show is an actual hit. As for Conan, just keep on doing what you’re doing! The Tonight Show is way better under you and the audience will find you eventually. As for your true fans, like myself, we’ll loyal and will stick with you.
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Letterman
David Letterman has beaten Conan O’Brien in the ratings again. Last week, The Late Show with David Letterman beat The Tonight Show with Conan O’Brien by more than 800,000 viewers. This is Letterman’s best run since 2000 when he recovered from heart surgery. He’s had a great guest list, including Sacha Baron Cohen and, most recently, Paul McCartney. Also, his publicized feud with Gov. Sarah Palin boosted his ratings even more. Things have really been going well for Mr. Letterman.
Not that Conan’s doing poorly. He is well-received by the critics and seems to be keeping his fanbase intact. Indeed, Conan is cleaning up when it comes to the coveted 18-49 age demographic. That means that while my dad watches Letterman, I’m watching Conan. As we all know, advertisers are constantly aiming to attract young viewers so NBC is quite happy with Conan’s ratings. Of course, I’m sure they’d like to be number one.
A little late night competition never hurt anybody. For viewers, it’s a win-win either way. David Letterman is hilarious and an obvious influence on Conan O’Brien, who delivers great comedy night after night. As a late night viewer, I’m happy with both shows. We can all exist in harmony! Still, it’s fascinating to watch this little back and forth ratings battle.
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I'm gunning for you, Leno.
King of all media, Howard Stern, made an appearance on the Late Show with David Letterman last night and spent a good amount of time trashing Letterman’s former rival, Jay Leno. Calling him a “robot”, Stern said that he never liked Leno and didn’t seem too big a fan of Leno’s replacement, Conan O’Brien.
Letterman tried his best to keep out of the one-sided argument but thanked Stern for his loyalty. You can watch the entire video segment here and judge for yourself if Stern went too far. This is Howard Stern we’re talking about, however, so remember that his boundaries aren’t like yours and mine.
An interesting note though: Stern noted that he had been told last night’s episode was expected to beat O’Brien in the ratings. That would put Letterman ahead of The Tonight Show for the first time in something like fifteen years. We’ll see if it all panned out like planned.
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