WEXFORD COUNTY, MI. (THECOUNT) — William Flintoff Jr., has been identified as the victim in an ATV accident in Wexford County, MI, Friday.

Bill Flintoff, was killed after he crashed while operating an all-terrain vehicle in South Branch Township, in Wexford County, MI.

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Flintoff was traveling on an ATV when he lost control, veered off the trail and struck a tree.

State police say speed an equipment failure played a part in the crash.

The victim died of blunt for trauma injuries consistent with the crash.

A man died after state police say he crashed an all-terrain vehicle. State police say it happened around 1 Friday afternoon in Wexford County’s South Branch Township. They say William Flintoff Junior of Harietta was taking a 4-wheeler for a test drive. source

The fatal crash remains under investigation.

South Branch Township is a civil township of Wexford County of the U.S. state of Michigan. As of the 2000 census, the township population was 330. It is considered to be part of the Northern Michigan subregion, according to Wikipedia.