FRESNO, CA. (THECOUNT) — Fresno police have named the two victims shot and killed at a Fresno tattoo parlor Saturday night, as Pisa Xayapheth and Jesse Hernandez III.

Hernandez, 35, and Xayapheth, 30, were identified as the shooting victims after gunfire erupted at Freshink Tattoos, located at 564 E Olive Ave, Fresno, CA, in Fresno’s Tower District.

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Police say they are hunting for the suspect they named as 27-year-old Cruz Pedro Hinojosa.

Police officers say they found two people with multiple gunshot wounds and started CPR right away, then rushed both victims to Community Regional Medical Center, but they both died. Officers talked to witnesses and collected evidence, including video and they identified Hinojosa as the suspect. source

Police say the shooting doesn’t appear to be gang-related and believe it was more if a “personal matter”, but they’re not releasing an exact motive.

Anyone with information on the fatal incident is urged to contact police at 911.