MSNBC‘s Rachel Maddow Show is experiencing a brutal decline in viewership since she promised to reveal President Donald Trump‘s tax returns. Maddow saw a whopping 54 percent drop in ratings among 25-54-year-olds between Wednesday and Tuesday.
Maddow’s show enjoyed record-high ratings on Tuesday – the day she promised the now-infamous Trump tax return exclusive – garnering a YUGE 4.13 million viewers. But what a difference a day makes as come Wednesday, the show’s ratings dropped a total of 36 percent across all demos.
This drop in ratings, of course, is hardly surprising given the reaction Maddow’s show received. On the night of the now-infamous flop, Maddow got absolutely skewered on Twitter. Geraldo Rivera – the man behind the famous “Al Capone’s vault” letdown in the 80s – also let loose on her, saying he was passing on the public failure torch. h/t milo.yiannopoulos
Jimmy Fallon piled on Maddow the next day, describing her show as “a letdown.”
“What you revealed last night wasn’t that scandalous,” the late night host lamented.