TechCrunch: Why Jay-Z Tidal Doomed

THECOUNT.COM "News You Can Count On!" - March 31, 2015

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Jay-Z just launched a music streaming service called Tidal along with BeyoncéDaft Punk, Kanye, Arcade Fire, and Rihanna as co-owners contributing exclusive content.

The rapper says the goal is to get artists properly paid, but TechCrunch thinks the app is doomed to failure.

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Giving away music is how you get people to pay for it. That might seem crazy, but it’s true, though Jay-Z doesn’t want to listen.The problem is Tidal subscriptions costs $20 for high-definition streaming and $10 for regular quality, with no free ad-supported option. Most people won’t pay. Focusing on exclusives is a cool concept that might appeal to crazy fans, but it’s probably not enough to make Tidal a big success. Watch the video above to hear why. It’s a lot easier than reading a massive article about it.

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