LOST IN TRANSLATION? Suzuki Names New Car WHAT?

December 25, 2013

The Suzuki Motor Corp just revealed the name of its newest entry into the minicar market – and it’s a doozy..

suzuki hustler LOST IN TRANSLATION? Suzuki Names New Car WHAT?

“Hustler” is the moniker for Suzuki’s new, boxy car aimed at outdoorsy types. The vehicle is named after an off-road motorbike released in 1969 called the Hustler 250, said a Suzuki public relations officer.


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Not everyone will draw the comparison between Larry Flynt’s adult publication of the same name, these days younger folks find a hustler synonymous with someone who knows how to get money from others, i.e. selling drugs, rolling dice and straight up big pimpin!

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