MTV is taking a second chance on Jessica Simpson giving her a new reality show to air on VH1 in 2010.  This time around, Simpson will travel the planet examining local fashion trends and get this, dietary habits. Entitled, “The Price Of Beauty” lucky viewers will get a chance to ride along with Simpson as she studies global culture from what folks eat to what they wear.

Interesting that MTV would choose Simpson given the fact she’s famous for wearing daisy dukes (and more recently Muu-Muus) and infamously declaring that she believed “chicken of the sea” was some kind of oceanic foul.

Personally I don’t think the subject matter will matter much at all, Jessica is the draw.  I’m just happy the ever-entertaining blond bombshell is back on the tube! What do you think?

Go Girl!

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